On what felt like the hottest day of the Summer so far, James and I went to Peter Pan Mini Golf, an ever endearing Austin landmark. The idea was to take shots of some of our new arrivals from a few classic brands, Vans and MOSCOT, in one of our favorite, classic locations. 

We also went there to stake out the terrain for a future fashion show. That's all we'll say right now about that...

Anyhow, we got our tickets, golf balls, clubs and set out on our sunny Summer Solstice adventure. 

Old Skool (Canvas) - classic white 

The Old Skool lives on! This Vans classic skate shoe and first to bare the iconic side "jazz stripe," is a low top lace-up with sturdy canvas uppers, re-enforced toecaps to withstand repeated wear, signature rubber waffle outsoles, and padded collars for support and flexibility. The Old Skool represents timeless skate style with durability that keeps on giving. And they are vegan, which is unusual for the Old Skool style which usually features a leather padded collar and toe cap.

Old Skool - chestnut/true white

Old Skool - midnight navy/true white 

Old Skool (Canvas) - brindle

MOSCOT in their (un)natural habitat

Service Menswear is one of the few places where you can get MOSCOT frames in the great state of Texas. 

MOSCOT is a New York City Institution renowned worldwide for its iconic eyewear. MOSCOT is known for combining refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop, which I can and will personally attest to. 

Lemtoshes (the style we took out to the green) are round, bold, nerdy, and have served creative, thoughtful, free-spirited intellectuals and artistés like Buddy Holly and Truman Capote, to name a few.

Lemtosh - blonde/green 

 Lemtosh - brown ash/brown

 Lemtosh - tort/green

The Slip-Ons on the slide.

Last but not least, we have two Vans Slip-Ons in stock. 

Forty years after its inception Vans had started to produce pattern number 48, the Classic Slip-On. The black pair that we have in stock features a low profile, a slip-on canvas upper with elastic side accents, the Vans flag label and Vans original waffle outsole.

The Oxford & Leather Slip-On 59 is a little different as it features low profile slip-on uppers made with textile and leather detailing. It also includes padded collars, elastic side accents, and the signature rubber waffle outsoles. 

Slip-On 59 (Oxford Cloth/Leather) - blue/true white

Classic Slip-On - black

Check out the Old Skool and Slip-On Vans as well as the Lemtosh MOSTCOTs in store now.

We urge you to go play at Peter Pan Mini Golf, it's truly awesome. Get more info about them here. 

Keep Austin weird, ya'll. 

We hope everyone has a wonderful Father's Day.

Palo Santo - A personal favorite of the store, Palo Santo, is a mystical tree that grows on the coast of South America and is related to Frankincense, Myrrh and Copal. In Spanish, the name literally means “Holy Wood”.  It is part of the citrus family and has sweet notes of pine, mint and lemon.

Juniper Ridge: They formulate Wilderness Perfume by distilling and extracting fragrance from wildflowers, plants, bark, moss, mushrooms, and tree trimmings that they harvest on the trail. All of their products are named for the wild places they come from.

White Sage Room Spray - Scent notes: Noble Fir. Wild harvested in the California Mojave of the Desert Southwest.

Cascade Forest Room Spray - Scent notes: White Sage. Wild harvested in the Cascade mountains of the Pacific Northwest.

Juniper Ridge Campfire Incense:

White Sage - Scent notes: Earth, sunlight on varnished desert rock, spicy resin

Douglas Fir - Scent notes: Mountain lodge fireplace, forest campground.

Desert Pinon - Scent notes: Sweet Pine, resin, desert campfire, chiminea.

Death Valley - Scent notes: Cinnamon, desert campfire, woodstove.

Juniper Ridge Cabin Spray:

Sierra Granite - Scent notes: Woody, warm, green Glacier-fed river, sun-washed boulders, mountain cedar on the campfire, pine pollen on Gold Lake, the first hint of autumn air in the High Sierra summer.

Big Sur - Scent notes: Minty, misty, ocean: Mist climbing the sage gardens of California’s central coast. Cypress and Monterey Pine pitch in black soil rife with mushrooms. Deep redwood canyons giving way to endless wildflower meadows under Junipero Serra Peak.

Histoires de Parfums: The mythical characters of a long past time have been brought back to life by Histoires de Parfums by creating a fragrance for each of them.

1725 Casanova - Top Note: Bergamot, Citrus, Grapefruit, Licorice. Heart Note: Lavender, Star Anise. Base Note: Vanilla, Almond, Sandalwood, Cedar, Amber

1899 Hemingway - Top Note: Italian bergamot, juniper, black pepper. Heart Note: Orange blossom, Florentine Iris, Cinnamon. Base Note: Vanilla, Vetiver, amber

1828 Jules Verne - Top Note: Grapefruit, Citrus, Tangerine, Eucalyptus.Heart Note: Nutmeg, Pepper.Base Note: Cedar, Incense, Vetiver, Pine cone.

Fiele Fragrances: Based in Santa Monica, Fiele Fragrances produces old world artisanal perfumes reinterpreted for the modern day. Developing its formulas in-house, Fiele blends all its fragrances with quality natural ingredients in small, carefully handcrafted batches.

Viola - Scent profile: citrusy green, fresh, cool grass, earthy, aromatic.

Juniperus - Scent profile: fresh, woody, aromatic.

Etat Libre D'Orange: With an emphasis on originality, audacity, authenticity and freedom of expression, Etat Libre d’Orange proposes surprising olfactory compositions, without any limitations in terms of creativity, raw materials, or expense.

Je Suis Un Homme - Notes: Bergamot, bitter orange, lemon, myrtle, cinnamon, sunflower, cognac accords, leather, patchouli.

Antiheros - Notes: Lavender, musk, cedarwood.

Herman A Mes Cotes Me Paraissait Une Ombre - Notes: Blackcurrant buds, black pepper, galbanum, calypsone, geosmin, frankincense, pepperwood, petalia, rose absolute, patchouli, ambroxan.

Hugh Parsons: Hugh Parsons was a British manufacturer of silk ties and other men's accessories. Establishing his business in London during the 1920s, he quickly made a name for his brand throughout Europe, the reputation of which endures into the 21st century as a symbol of elegance and British traditions. Beginning in 1988, the brand expanded its offering to include a line of men's colognes.

King's Road - This aromatic and spicy scent has notes of grapefruit, currant buds, bergamot, lavender, rosemary, anise, magnolia, jasmine, pepper, cinnamon, and nutmeg.

Traditional - This spicy and sophisticated scent has notes of lemon, mandarin, blackberry, pepper, angelica, cardamom, juniper, sandalwood, cedarwood, and ambergris

Thirdman: Minimalism, abstraction, quality, and lightness. These are the code words that define luxury for Thirdman and its contemporary, unisex take on the eau de cologne.

Eau Profonde - Notes: ambergris, neroli, bergamot, lime, orange and woodsy notes for depth.

Juniper Ridge Backpacker Cologne:

Siskiyou Big Sur - Scent notes: Spicy, dark, layered A deep veldt of ginger cedar forests from the land of endless mountains and rivers. The tallest forests of the world, dark and dappled rising from a bed of bark laden soil. A bouquet of conifers, way back in the roadless Marble Mountains; all the mystery of the Klamath River knot of tributaries and canyons.

Big Sur - Scent notes: Minty, misty, ocean: Mist climbing the sage gardens of California’s central coast. Cypress and Monterey Pine pitch in black soil rife with mushrooms. Deep redwood canyons giving way to endless wildflower meadows under Junipero Serra Peak.

Shop all above scents in store now.

"Stay Sharp" Pencil Set

We have amazing gift options for Father's Day, big and small, from Owen & Fred, a brand based in Brooklyn, NY. They transform the every day into extraordinary objects and their products are proudly designed and made in the USA. Everything from pens for his desk to leather coasters for his home to shaving kit bags for the bathroom and everything in between. We've got dad covered.

"Another Great Idea" Pen - black

"Another Great Idea" Pen - maroon

Lego Cufflinks - black

"Little Lady" Tie Bar - pure sterling silver 

Tie Bar - pure sterling silver

"Cool. Calm. Collected." Comb - black

"You Earned It" Bottle Opener

"It's Only Money" Money Clip - sterling silver plated

NFL Football Coaster Set - leather 

"Whiskey and How to Enjoy It" Gift Set

"Work Hard Play Hard" Duffel - army green

"Work Hard Play Hard" Duffel - brown

"This Bag is Not Yours" - leather tag comes included with the "Work Hard Play Hard" Duffel bags

"Hey Handsome" Shaving Kit Bag - navy

"Hey Handsome" Shaving Kit Bag - grey

"Hey Handsome" Shaving Kit Bag - green

"Hey Handsome" Shaving Kit Bag - brown

Shop all Owen & Fred items in store now!

Green and Blue Stripe

This Father's Day, we suggest that you get dad timeless and lightweight Summer pieces from one of our favorite brands, KATO' by Hiroshi Kato.

We love KATO' for many reasons, a few of them being the impeccable craftsmanship, the attention to detail, use of fine fabrics, and classic cuts. 

All of the key elements are joined harmoniously with the textile tradition from Japan’s oldest city and cultural hub, Kyoto, and the vision of Hiroshi Kato to give birth to unique Made in USA garments that combine comfort, durability and style.

Simply put, he creates thoughtful, one-of-a-kind vintage-inspired pieces. 

“A garment simply completes the man. And the garment is not complete without the man wearing it.” -Kato 

Indigo Stripe Jacket - MADE IN USA

Indigo Stripe Chino - MADE IN USA

Textured Stripes

Embroidered Chambray

 Embroidered Chambray (detail)

Unstructured Jacket - MADE IN USA

Polka Dot

Shop all KATO' at our brick and mortar now.

Aviator Series: Aviator Chronograph -olive nylon strap / Aviator Chronograph -brown strap

We want to welcome Jack Mason into the Service family and suggest their beautiful Nautical and Aviation inspired watches for Father's Day, which is just around the corner!

The watches are designed and developed in Dallas and feature Super Luminova markings for easy reading during the day or night, a hard mineral crystal face, a 3 year warranty from date of purchase, Japanese Quartz movement, and each dial is hit with a subtle red, white, and blue marking on the second hand, which match the colors of the American Flag.

As an added bonus, the watches with leather straps have a quick release feature so interchangeable leather straps are a fun option.

Aviator Series - back and side view

The Aviator Series options include the Chronograph (in layman's terms, a stopwatch/timer) and the 3 Hand. The face on both is inspired by the instrument gauges of an aircraft. All the Aviators have a star on the dial representing the Lone Star state and the front of the plane etched on the back of the watch.  

Aviator Series: Aviator 3 Hand -brown strap / Aviator 3 Hand Automatic - brown strap

The Aviator 3 Hand Automatic is self winding. The mainspring is wound automatically as a result of natural motion of the wearer's arm.

Aviator Series: Aviator 3 hand -stainless steel / Aviator 3 Hand -tan strap

Nautical Series: Nautical Chronograph -brown strap / Nautical Chronograph -navy strap

Nautical Series -back and side view

The Nautical Series also includes the Chronograph and the 3 Hand. The face on both is inspired by nautical instruments. All the Nautical pieces have a start on the dial representing the Lone Start state and ship's wheel etched on the back. 

Nautical 3 Hand -navy strap

Shop all Jack Mason watches in store now! 

Chris Burkard "Aleutian Wave" / Chris Burkard "Alberta" Packable swim short

Service is once again fully stocked with items from California based brand, ambsn. 

We're especially excited about the collaboration that ambsn did with self-taught photographer, artist and surfer, Chris Burkard. The collection features a special swim short and tee featuring his awe inspiring, layered landscape photography. The use of natural lighting techniques is prevalent throughout Burkard’s work as well as capturing humanizing moments in both cultural and natural landscapes

View more of Chris Burkard's photography here!

Also, check out the rest of our selection of ambsn's newest tees, button down shirts, hats, and swimwear. Note the novelty prints inspired by Summer and American pride, just in time for July 4th. 

"Palmero" Tailored Fit Shirt, bone / "Village" Tailored Fit Shirt, ash grey

"Parrot" Tailored Fit Shirt, coal 

"F Yeah" Reverse Image Tee, bone / "Mouthful" Image Tee, coal

"High Desert Wolf" Tee, coal - front and back

18" U.S. Flag Boardshorts, red/white/blue / 18" Parrot Boardshorts, coal

"Burgerworld" Six-Panel Hat With Leather Closure, denim

"Sunny's" Six-Panel Hat With Leather Closure, melon

"Eyes" Six-Panel Hat With Leather Closure, black

"F Yeah Burger" Trucker Hat, navy

Shop for all ambsn items in store now. 

Service Menswear is excited to present a hat, shorts, swim trunks and tees from The Critical Slide Society (TCSS).

Founded in 2009 in a seaside village on the Central Coast of Australia, TCSS was launched by a couple of like minded surfers, Jim Mitchell and Sam Coombes, who, with a good sense of humor and a keen eye for art and design, had the vision of an authentic, creative label as a platform to celebrate an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life.

TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook. TCSS unique approach and its detail oriented design, has quickly become recognized for being one of the leading surfwear companies in originality.

Mitchell and Coombes describe the company in their own words: "A slippery little creature. Wrestled from the minds, pencils & sketchbooks of a small few in Australia & the United States, fed on a strict diet of colorful foam mowers, soulful skeg flexers (past & present) and the versatility of the humble surf craft beneath our feet.”

Paradise Bucket hat

Live Fast Tee

Live Fast Tee details

Island Life tee

Island Life Tee details

Mr. Perfect Walkshort

Plain Jane 16" trunks

Transit 16" boardshort

Buy all TCSS items in store now. 

Pill Cap, navy/red

An assortment of trucker hats, tees, and swim trunks from Deus Ex Machina are here for Spring! Combining the romantic era of old school motorcycling and surfing with a bit of new age cool is the backbone of Deus (day-us) Ex Machina, which translates from Latin roughly as “God from the machine”. As always, Deus is a celebration of a culture of creativity, inspired by all the pursuits of fun. They also make bicycles, motorbikes, surfboards, movies, food, art and books. Everything the company churns out has an old-school vibe, nostalgic without seeming dated.

Dare Jennings, the founder, still doesn’t quite know how a self described radical, left-wing, university-drop-out, comic-reading, pot-smoking, surfing, rock ‘n’ roll rat-bag with a short attention span managed to turn a few ideas into a globally successful business.

“If you build it, they will come – won’t they? It’s a philosophy and the philosophy manifests itself in many different ways. That’s what attracts people to what we’re doing. If you don’t take that risk then you’ll just end up with something that’s the same. Take the risk, you have to take the risk, and back yourself.”  -Jennings

Chambray Shield Cap, black

Surf Girl Cap, burgundy

Surf Girl Cap, dark green

Wei Texture Stripe Tee, green/blue/cream

Wei Indigo Stripe Tee, white/navy

Tugu Scales Boardshort 17", black/white

Shop all new Deus Ex Machina items above in store now.

Natural Cotton Linen Check 

New for Spring, Service is now stocked with fun novelty prints, plaid and solid color styles of button down shirts from our friends at Naked & Famous. All the shirts come in regular fit which allows for an easy fit in the body and arms. Contrary to the photos, they are only available in short sleeve which you will find to be mostly exclusive to Service Menswear. As always, N & F's shirts are made with 100% Japanese cotton and assembled and sewn in the oldest existing shirt factory in North America, which was founded in Quebec in 1894.

White Chambray Multicolor Neps

White Chambray Multicolor Neps (detail)

Tigers & Waves

Tigers & Waves (detail)

Double Weave Slub Gauze in black 

Double Weave Slub Gauze in white 

 Blocks & Roberts Jacquard 

Blocks & Robots (detail)

Shop above Naked & Famous shirts in store only. 

New in store arrivals from one of our favorite brands, Velva Sheen, a manufacturer of American sportswear since 1932. Originally based out of Cincinnati, Ohio, the company produced tee shirt blanks for iron-on graphics and was the go-to brand for sweatshirts, t-shirts, and sportswear for camps, colleges, and the United States Armed Forces.

Now based in California, Velva Sheen continues to cut and sew all of its products in the United States of America. Proudly using domestic cotton and traditional techniques, the brand manufactures the best pieces from its archives. The result is a collection of classic knits that have a truly vintage look and feel.

Velva Sheen tees run small. Be sure to size up!

Henley circular knit (available in burgundy and black)

Narrow Wave Stripe Pocket Tee (available in oatmeal)

Pocket Tee Circular Knit (available in heather grey, grey)

Pigment Dye Tees (available in beige, burgundy, navy, olive)

Shop all Velva Sheen tees in store now. 

Bandana Print Shirt

Service is very excited to present new Spring arrivals from CREEP by Hiroshi Awai.

CREEP was founded in Osaka, Japan by Kiyofumi Awai in 1997 and in 2008, Kiyofumi's brother Hiroshi, based in Toronto Canada, joined CREEP as men's creative director and launched CREEP by Hiroshi Awai.

Fatigue Shorts  (also available in army green)

Hiroshi's design direction combines innovative Japanese design and fabrics with his passion for the simple beauty of functional American workwear. The Spring collection has a strong utilitarian and military influence and features details like French stitching and all around impeccable construction. 

Cabana Stripe Slub Shirt

What can a customer expect from CREEP?

"Comfort and timeless fits are the most important key aspect of our brand.  So our fits are not overly slim or loose. My goal is to create garments customers can wear season after season. I hope people consider CREEP as one of the classic men’s lines in the future." -Hiroshi Awai

Shop all CREEP items in store now. 

"Marseille" pocket tee

Obey is a streetwear company started by street artist and illustrator Shepard Fairey, who emerged from the skateboarding scene. He first became known for his "Andre the Giant Has a Posse" sticker campaign while attending RISD in the early 90's.

"Group" pocket tee 

"At first I was only thinking about the response from my clique of art school and skateboard friends. The fact that a larger segment of the public would not only notice, but investigate, the unexplained appearance of the stickers was something I had not contemplated. When I started to see reactions and consider the sociological forces at work surrounding the use of public space and the insertion of a very eye-catching but ambiguous image, I began to think there was the potential to create a phenomenon."

"Alliance" pocket tee

In 1994 Fairey started a tee shirt and sticker company as a way to afford the ability to continue pursuing his art and in 2001 the Obey clothing company was officially born. The brand is well known for incorporating politically and socially provocative propaganda into the designs of their often graphic based clothing.

"Wythe" tank top 

Shepard Fairey has always been open about controversial social and political topics and often donates and creates artwork in order to promote awareness for a range of social issues and contributes directly to these causes. He is also very passionate about Fair Trade practices and a growing portion of the clothing that Obey produces is Fair Trade certified including many of the striped knits.

 "Eighty Nine" striped tee

Fairey became more widely known during the 2008 presidential election for his Barack Obama "Hope" image. Today he is considered one of the best known street artists and his art is in museum and private collections nationwide. Learn more about his art and activism here.

"Country Stripe" pocket tee

Shop all Obey items in our brick and mortar. 

Shroom Shirt

Spring has officially arrived and so have short sleeve shirts and board shorts from Globe Australia, who just celebrated their 30th anniversary! Check out the Service selection of Globe's newest surf/skate inspired casual and swimwear that feature novelty prints.

Vacay Shirt

Stafford Palm Tree Shirt

Old Brick Poolshort

Slice Poolshort

Shop the new Globe items in-store. Happy Spring!

50th "Authentic" -side view

When the Van Doren brothers, Gordon Lee and Serge D’Elia, opened the doors to their Vans store on March 16th, 1966, they sold twelve pairs of authentics style shoes. The customers were told to return to the store later in the day; the brothers had to rush to the nearby factory where they manufactured the shoes on the spot! When the customers returned to pick up the shoes, the brothers realized that they forgot to have money till on hand to make change. The Van Doren's asked the customers to return the next day with payment. All twelve customers returned to pay in full. Back in 1966, the Van Doren brothers set out to make quality footwear at an affordable price, and today, 50 years later, Vans continues to achieve their goal.  

Service Menswear is proud to feature a capsule collection from their 50th "golden" anniversary styles that prominently feature golden anniversary foil detailing. The shoes come in the original Van Doren shoe box design from 1966.

50th "Authentic" -top view

50th "Era 59" -side view

Unsurprisingly, Vans actively sponsor skateboard, surf, snowboard, BMX and motocross teams, have opened famous skate parks, and have had many famous ambassadors that swear by the Vans name. In addition, Vans has also been a long-time supporter of music, namely as being the primary sponsor of the traveling music festival, Van's Warped Tour. They started the fest in 1996 making it the longest running concert series. 

50th "Era 59" -back view

As their passion and investment in youth culture show no signs of slowing down, Vans continues to reinvent themselves while maintaining the quality and timelessness that they are known and loved for.

Happy Birthday, Vans! Here's to 50 more years of greatness!

Purchase above shoes online and in store.

Laneway boardshort

Banks is a global men's brand based in the USA, Japan and Australia created by surf industry veterans Tim Cochran, Masahiro Shibahara, and former professional surfer Brad Gerlach. 

Splice boardshort

The three owners grew up surfing and wanted to create a brand that was understated, less focused on branding, and more focused on quality and sustainability. Banks is openly passionate about decreasing their carbon footprint and they do this by using recycled polyester for their labels, organic cotton, and PVC & phthalate free inks.

Loom tee

Banks focuses on the guys who grew up surfing, much like themselves, but are influenced by other passions like photography, music, architecture, and travel; guys that want a premium product, are conscious about the environment and are seeking an authentic brand that will mature with them.

 Laneway boardshort

Simply put, their mission is to merge style and understated functionality with a sustainable approach to design and development.

Shorts now available in store and online, tee available in store only. 

Matt Leines is a Brooklyn based artist that grew up in New Jersey and studied illustration at RISD. His influences range from suburban American culture to primitive and non-western art, myths to masks, He-Man cartoons, and the WWF. Leines creates a surreal, obsessive, highly detailed world inhabited by men and beasts and everything in between, chronicling their conflict and culture.

Tiger t-shirt front and back

"If I stumble upon something, I try to draw it in my sketchbook as quick as possible. I like to look at a lot of different paintings from different cultures where you have to infer what is going on. If there is something I come across, an image, a composition, an idea, I just draw it--and I'll use the word bastardized--until the initial influence has disappeared and it exists only in my world."

All over jacquard pattern socks

Lion patch tank top

For the Matt Leines/RVCA collaboration featured in the above items, the focus is on the stylized lightening bolt and the tiger "mask", which are recurring images/characters throughout his work. Leines work has steadily been shown all around the world since 2002, namely at Deitch Projects in NYC, Roberts and Tilton in LA, in Athens, Greece and Tokyo, Japan.

Shop for the tee, tank and socks in our brick and mortar store or the online store. The beach towel is exclusive to in store.

Check out more of his Matt Leines' work here!

ambsn is a company based in San Clemente, CA. The company was founded by two brothers, Dustin and Dylan Odbert, in 2002. What had originally started as a fundraiser for a friend in need has now become a California inspired menswear brand. 

ambsn focuses on colorful, lightweight, tailored clothing for a beach inspired lifestyle. In short, they put a new spin on beloved classics: New Wave Nostalgia.  

“We try to keep it a full California beach vibe,” Odbert said. “Everything is always really fun, more tailored toward the fashion and play sides of surf. We have a pretty wide demographic we sell to.” 

woven shirt detail:

"It is a childhood memory that reminds you of everything right in the world. ambsn lives life without the pressure of reality. Clever and curious and ready for the world."

Shop all ambsn looks seen above in store and online.

"The Authentic SF" Yusuke Hanai Classic White 

"My name is Yusuke Hanai. Illustrator from Japan. I started surfing when I was in high school. I surfed at my local reef break. And I will keep surfing from that point on for the rest of my life."

"The Authentic SF" Classic White top view  

Much to his conservative parent's chagrin, Yusuke Hanai followed his dream of becoming an artist by saving up money bartending before attending art school in San Francisco. He continued to surf while in SF and was influenced by the people and counter culture there. His art is now known worldwide and it all came from continuing to pursue his passions.

"I liked doodling ever since I was a kid...I like people, especially weird people. Weird people are interesting and such great characters. And there are so many of those types of people in surfing. Of course I love surfing so sometimes I like to draw surfers."

"Mens Hanelei" flip flop 

The Authentic SF canvas shoe and the Mens Hanelei flip flop are the result of the collaboration between Vans and Hanai. They showcase the Japanese artist’'s modern mid-century details and illustration while maintaining the classic Vans form. Fun fact: the left and right foot on both the shoes and flip flops feature different illustrations.

You can now find both styles in our brick and mortar store. Click on any photo above to view/purchase in our online store.

"Think about what people want you to do. Think about what you can do to make people happy. Then find out what you want to do."  -Yusuke Hanai

Alex Matus, traveling tattoo artist, lover of heavy metal, and all around cool chick recently partnered with Babes Ride Out, "an annual all female overnight motorcycle adventure," to kick off their artist series with a limited edition tee shirt design. The tee shirt, pictured above, is available at our brick and mortar and our online store.

In an interview with Babes Ride Out, Alex says of her tattooing, "[they look] like something you’d find on a denim vest or gracing the side of a van." When you get to know Alex a little better, you can see where she gets her style. Right now, she's living, "the van life on the road.  So, wherever the van is parked, there [she] be!" Alex's art is inspired by the open road, Judas Priest, and the places she's been. After a stop here in Austin, she summed up her experience simply: "I got to tattoo all day and headbang all night, and that town has the most mind-numbingly awesome food."

You can check out more of Alex's tattoo designs on her Instagram at @doc_matus.

On the other hand, the Easy Guy can be worn by anyone looking for a more relaxed fitting jean. The light, 11 ounce denim combined with a looser fit makes the Easy Guy a perfect pair of summer jeans.

The Easy Guy is available now in store and online.

Here's to another 100 years, MOSCOT.

Check out our selection of MOSCOT frames in store and online.

Juniper Ridge is an Oakland, California based fragrance company started by Hall Newbegin. Juniper Ridge is his solution to the perfume world becoming, in his words, "weird and disconnected from nature." A self-proclaimed "nature freak," Newbegin strives to create aromatic snapshots of his favorite places, whether that's California's Big Sur or the lakes and peaks of Oregon's Mount Hood.

Born in Oregon, Newbegin spent the summers of his childhood and early adult life on the trails of different national parks learning the names of flowers, harvesting wild mushrooms, and making fermented-honey wine. Newbegin's wildcrafting experience starts in '92, when he took an herbal medicine class in Oakland. These few days spent in Sierra Nevada gave life to what he calls the "primitive parts of [his] brain," or his "animal senses." From then on, Newbegin has been unable to stay away from the wild.

After years of harvesting medicinal plants for his own collection and sometimes for tincture makers or commercial mushroom gatherers, Newbegin started Juniper Ridge. All Juniper Ridge products are made from 100% wildcrafted ingredients gathered by a small team of people that go into the wild for up to weeks at a time. The ingredients are then distilled, tinctured, infused or any of several other old world perfuming techniques in the Field Lab (pictured below) to create a scent unique to that harvest.

Each batch is hand numbered and produced in limited quantities, not by choice but by necessity. “We couldn't make any more if we wanted to—the plants and flowers are done for the year,” Newbegin says. 10% of all Juniper Ridge profits are donated to a portfolio of Western Wilderness Defense organizations. The company tirelessly works to promote education as to how best to protect the intact forest habitats of the West. 

Our Juniper Ridge selection includes backpacker colognes, cabin sprays, incense, trail soaps and denim spray.

All pictures taken from JuniperRidge.com

Barbour Bedale Waxed Jacket

Barbour's classic Bedale Waxed Jacket was originally created decades ago for horseback riding, but you're just as likely to see it on city streets. The Bedale's waxed cotton outer, the two-way heavy duty brass zippers, and reinforcing button closure details are as durable and handsome, as they are practical. Moleskin lined pockets and a corduroy, sit down collar are additional features that help keep the wind and rain out. The 100% cotton lining features Barbour's classic tartan print. A detachable Waxed Cotton Hood or a zip-in thermal vest lining are accessories that can be purchased separately for the Bedale.

Eastland Sherman Moc Toe Boot

In 2010, Eastland introduced the 1955 Collection, a commemoration of their 55th anniversary as a company and their unwavering commitment to creating quality footwear. The 1955 Collection updates designs pulled from their legacy design archive. The black Sherman Moc Toe Boot is a work boot with contrast stitching, raw hide laces, and a Vibram Christy sole to keep you grounded on any surface.

Naked & Famous Okayama Spirit 2 

The much anticipated Okayama Spirit 2 from Naked & Famous is here. The 100% cotton, 18 ounce Japanese denim is made from a rare, slubby yarn and, to preserve the look of the fabric, is unsanforized. The Okayama Spirit 2 has unique dual fading on the inside and the outside of the jean.

Barbour Lowerdale Quilted Vest

The Barbour Lowerdale Quilted Vest is a 100% polyester vest with two exterior snap pockets, an interior zip pocket and two convenient size adjusters on either side. The quilted shell fabric features a polyamide lining. The oversized, two-way zipper pull is accompanied by brass button closures. The vest also features a warm Polarfleece® collar lining. The Lowerdale is a perfect layer for those not quite winter days. Also available in navy.

Shop new arrivals in store and online.

The VANS California Collection comes to an end this season. The Cali Collection, denoted by the use of the VANS pig skin label, makes use of higher quality materials, and has better foot support.

Service has carried VANS for over two decades and you will see influences from the Cali Collection carry over to the VANS Classics and Surf collections in the upcoming Spring 2016 season. We currently are stocking 26 different styles of VANS in our brick and mortar location and there are always more coming in. Check out these final new arrivals from the Cali Collection, in shop and online, before they're gone for good.

Since 2009, TCG has been making small-batch, hand made shoes. You may know them as Thorocraft, their name before a 2015 rebranding shortened it to the three letter name they have today. TCG stands for Thoroughly Crafted Goods.

Using the highest quality leathers, TCG uses old world hand-crafting methods to create a shoe that’s comfortable and long-lasting. While the idea of a minimal, monochromatic shoe is nothing new, TCG has taken what has been done before and perfected it with fully cushioned footbeds, supple pigskin linings, and Vachetta leather uppers and heel caps.

During the short production runs, every shoe is rigorously inspected in order to receive the TCG seal of approval and mark of quality; a copper rivet hammered into the heel.