Stop by on Thursday, October 22nd for an exclusive look at Deus Ex Machina's new Made in LA raw denim. We'll have a pop-up shop from the Australian moto brand, drinks from South Austin Brewery including the new Evel Ale, and tunes from DJ Give'r. We'll also be giving away rad Deus image tees for every purchase over $100.

You can take a look below at new Deus arrivals, now available in-store and online. We'll have even more goods at the party. See you there.

Saxon Work Jacket in Black + Albie Brushed Shirt in Forest.

Climb High Trucker Hat in Forest.

Slippery When Wet Tee in Washed Black.

Steve Slub Pocket Tee in Black Indigo.

Venice Address Pocket Tee in Black.

Welcome Stranger has been designing everyday staples for their men's stores since 2010. This Fall, the San Francisco based brand launches their collection at specialty stores around the country. We are proud to offer Welcome Stranger's made in the USA shirting and accessories, now at Service.

Join us on Thursday, October 8th for an event featuring Welcome Stranger and GQ Magazine. We will have a tent with the entirety of the Fall line, brews from South Austin Brewery, and tunes from our friend DJ Starsign. We'll be hanging out from 5pm - 8pm. Look forward to having you.

Stop by the store this weekend for Service's first ever half price denim sale! We'll have discounted jeans from Naked & Famous, Levi's and more all at the shop on South Congress. In addition to the sale, we've stocked all kinds of new arrivals for Spring from Gant Rugger, Naked & Famous, Ambsn, RVCA, Vans, Jack Spade & Penguin. Come check out the goods, we'll look forward to seeing you there!

TAFT's new album Groove Redundant has landed and we couldn't be more proud. Check out more on the band TAFT and take a listen to tracks off the album here. Teaser below. Go Taft!

Naked & Famous Denim will be making selvedge denim origami today in-store...come by for a 1-on-1 fitting and receive one of these beautiful gifts with purchase.

Friday night. 6pm-9pm. Naked & Famous x Service x GQ How To. Tito's & Perla's. DJ Starsign. Come hang with us.

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Service had great fun participating in TRIBEZA's biggest event of the year, their annual Fashion Show, which was held at the Bob Bullock Museum. Following are the eight looks that Service Menswear presented. 

Shirt by Cheap Monday / Vest by Hartford / Jeans by Naked & Famous / Windbreaker by Spiewak / Tie by Alexander Olch / Belt by BillyKirk / Boots by Grenson.

Shirt by Hartford / Cardigan by Woolrich John Rich & Bros. / Jeans by Naked & Famous / Tie by Alexander Olch / Belt by BillyKirk / Socks by Happy Socks / Shoes by Grenson.

Shirt by Woolrich John Rich & Bros / Vest and Scarf by Hartford / Jeans by Naked & Famous / Belt by M.L. Brown / Shoes by Grenson.

Shirt by Gitman Vintage / Cardigan by Creep / Pants by Gilbert & Lewis / Tie by Jack Spade / Belt by BillyKirk / Socks by Happy Socks / Shoes by John Varvatos Converse.

Shirt by Gitman Vintage / Cardigan by Hartford / Tie by Alexander Olch / pants by Richard Chai for Penguin / Shoes by Grenson.

Shirt by Cheap Monday / Sweater by Gant Rugger / Windbreaker by Spiewak / Pants by Ben Sherman / Belt by M.L. Brown / Shoes by Cole Haan.

Shirt and Vest by Hartford / Blazer by Gant / Jeans by Naked & Famous / Belt by Hartford / Shoes by Cole Haan.

Thermal by Benson / Sweater, Blazer, and Pants / Gant Rugger / Boots by Grenson

All photography by John Pesina.

First of all a BIG thank you to Tribeza Magazine for hosting another fantastic Rock & Runway show! The ominous weather that we experienced prior to the show only added to the excitement of the night's events. The food and drinks provided by the sponsors, and the music by The Happen-Ins made for a very fun evening. Last but not least, our thanks and gratitude to all of the gents who walked for Service Menswear. 

Backstage - Taft Shirt by Cheap Monday / Vest by Hartford / Jeans by Naked & Famous / Windbreaker by Spiewak / Tie by Alexander Olch / Belt by BillyKirk / Shoes are model's own.

Zach on Runway Shirt & Vest by Hartford / Blazer by Gant / Jeans by Naked & Famous / Belt by Hartford / Shoes by Cole Haan.

Backstage Shoes by Grenson.

Backstage - Colin Thermal by Benson / Sweater, Blazer, & Pants by Gant Rugger.

Backstage with Simon + Reid.

On Simon - Shirt by Hartford / Cardigan by Woolrich John Rich & Bros. / Jeans by Naked & Famous / Tie by Alexander Olch / Belt by BillyKirk / Socks by Happy Socks / Shoes by Grenson.

On Reid - Shirt by Woolrich John Rich & Bros / Vest and Scarf by Hartford / Jeans by Naked & Famous / Belt by M.L. Brown / Shoes by Grenson All images by: Andrea Penelope Nguyen Runway images can be viewed here All clothes can be found at Service Menswear.

TONIGHT is the final event for the 8th annual Tribeza's Style Week. Service Menswear will be walking in the show. Tickets are still available at this time.