Dad's earn the reputation for having style that is pretty classic, if not a little basic. With that in mind, we put together a collection of items that are the basics of any guy's Summer wardrobe. Whether he's super stylish or doesn't like to think about what he's wearing at all, these featured products are timeless, modern, comfortable, and suitable for anyone...dad or not!

Above, Nixon Chrono All Black ($275), Nixon Sentry Leather White & Brown ($135), Nixon Sentry Chrono Black ($300).

Service 100% Cotton T-Shirts Made in the USA in Grey Heather, Sky Blue, Nopal Green, & Via Mar Blue ($35). 

American Optics Spatula Temple Pilot Sunglasses in Silver, Gold, & Black ($70 - $75). 

Penguin Slim Fit Basic Shorts in Vintage Khaki, Dark Denim, & Faded Denim ($65).

Available in-store and some online at servicemenswear.com.



Starting today! 20% off all winter coats and 20% off most fall and winter jackets at Service.

Brands Include: Barbour, Spiewak, Levi's, Vans, Penguin, Plectrum, and others!

Offer is available for a limited time and is subject to end without notice.

(Blazers and sport coats are regular price)

Happy Holidays from the Service Crew!

Matthew, who's been at Service for a year and a half, moved to Austin from FLA when we was only one year old! When he's not working, Matthew plays soccer (It's been said he has a great soccer ass), and designs men's bags. He's been named the store's songbird; his specialties being Kate Bush and Mariah Carey. 

Where else do you shop besides Service? What? I don't have anything left over after all my purchases at Service!

Are you feeling Christmas-y? No, the weather has been too hot. The cold the last few days has helped though.

What are your favorite holiday movies? Home Alone, the Rudolph one, and Misery.

Where's your favorite place in Austin to hang out? Most days you can find me playing cribbage at Centennial Park with my friend Vance Bondurant III. (Matthew is also the store's resident comedian!).

Matthew is wearing:

Penguin, window plaid blazer

Gitman Vintage, long sleeve over-dye dobby

Hartford, green corduroy pants

Florsheim, wingtip boot

Nixon, mellor cream watch

Christian was first a loyal Service customer, and then to supplement his wardrobe with employee discounts, picked up part-time work at the store.  His passion is also the kitchen. He has worked at Uchi for many years, and makes some mean, wickedly delicious "albondigas."  That's Mexican meatballs, for the anglophiles out there. Christian has been a fantastic Service employee, but his other interests and ventures are acting and some part-time modeling.

How long have you worked for Service?  On and off again for about 7 years.

What are you up to now?  Working the sushi line at a little restaurant on south lamar.

What is your favorite item you've ever purchased from Service? This is a great question because I have invested a lot of my time into their clothes! The winner would have to be my 511 levi's. Four years of hard work and still going.

What's the cheesiest pick up line you've ever used? Did it work?! How 'bout I give you one that was used on me, "I'm a millionaire cougar and I've kinda been stalking you." there's a lot more to it, but that's the point. didn't really work. 

Christian is wearing:

Gant, long sleeve striped henley

Penguin, wool blend blazer

Ben Sherman, slim stretch chino

Vans, guitar strap chukka decon

All available at Service Menswear.

Whether you are spending your SXSW days at The Fader Fort or taking a break from the day activities with a dip in our local Barton Springs Pool, we've got you covered. Check out Service's picks below: 

1. Cheap Sunglasses $19

2. Cheap Monday tank $ 35

3. RVCA Hats $35

4. Penguin shorts $65

5. VANS $55

• 100% Cotton
• Heritage Slim Fit
• Short Sleeves
• Embroidered Penguin Logo
• Front Pocket Detail
• Contrast Inner Color Lining
• Pointed Collar
• Button Closure
• Machine Washable
• Imported
• Currently available at Service Menswear