Warmer weather is finally upon us in Austin, and lighter wash and weight denim is in stock for the season here at Service. You may be thinking, aren't ultra light wash jeans the epitome of dad jeans?...au contraire mon pere (see what we did there?!), the pieces we have in from Gant Rugger, Levi's and Naked & Famous hug the body for a slimmer, modern fit.

Above, Christian dressed in Levi's 511 White Bull Denim ($68) with a Gitman Vintage navy poplin shirt ($155) and Cole Haan brown leather chukka boots $228).

Right, Gant Rugger Ultra Light Faded Denim ($178), RVCA red striped tee ($38), and Vans Zarape Era's ($60).

Good looking faded jeans: Gant Rugger Stick Boy Ultra Light Faded Denim ($178) and Levi's 513 Bellingham ($68).

Naked & Famous LightWeight Selvedge jeans ($165), perfect for raw denim enthusiasts in the Texas summer heat. Comes in WeirdGuy fit.

Naked & Famous Griffin Grey jeans come in Skinny or WeirdGuy + Levi's 513 in Monument Grey. A good chino or trouser alternative, grey denim looks great with a darker color button down on top and a boot or oxford shoe. Alternately, grey jeans (as do any jeans) work well scuffed up with your favorite tee shirt and your oldest pair of sneakers.

Levi's 511 White Bull Denim ($68) + Levi's 513 in Viva White ($68)...don't be scared to get them a little dirty, it's bound to happen and just adds to their vintage appeal. Wear them snug and slim and get ready for the compliments...you're gonna look sharp. Come see us and we'll get you set up with a sturdy pair of denim meant for those highly anticipated warmer days.

Trivia: The term bull denim is used to describe a slightly heavier weight jean (14oz. plus), produced in a greige (grey or off white and undyed) fabric. Typically, bull denim refers to colored jeans, as the fabric is garment dyed during production or printed.

Here at Service we believe in great basics. This may seem like an obvious statement, but it's at the heart of what we strive to offer our customers every season. A great pair of affordable jeans, durable and ethically made t-shirts, hand crafted leather belts, and versatile woven shirts, among other things. Enter the RVCA oxford button down, which has been a staple product for us for some time now. The shirt is what we like to call a modern fit with one pocket, 2 button sleeve, button down collar, and shirt tails long enough to tuck in but not so long you can't leave 'em out without looking sloppy.

We generally offer these shirts in an array of colors, both neutral and novel, that translate well from season to season. And at $58, you could easily pick one up for every day of the week. If you're on the hunt for an easy to wear, everyday shirt, come see us.

One of our favorite items here at Service is a classic, old fashioned henley. Lightweight jersey, thermal, or mid-weight cotton, this is a good all year round piece to have lying around. Throw it on as a sweatshirt in the Spring or under a sweater during colder seasons. A nod to vintage athletic wear, the henley takes its name from the world renowned Henley Regatta. For those of us too red blooded to know, this small, English countryside town holds the most famous annual rowing tournament in the world. Traditionally, rowers chose to wear their henleys in competition, and often the losing team would be forced to take the shirt off their backs and hand them over to their winning opponents. Not just exclusive to athletes, the henley has been a staple in the work wear wardrobe as well as military uniforms.

We put together a few takes on our favorite ways to wear a modern henley.

Hartford heather henley ($95), Obey navy stadium jacket ($78), Levi's brown cord jacket ($88)

Center, Comune stripe henley ($48), Naked & Famous slim chambray shirt ($128), Gant Rugger navy lined zip hoodie ($168)

Obey navy thermal henley ($65), Woolrich charcoal cardigan ($185), Plectrum grey tweed blazer ($295).

Service has some very nice true indigo dyed shirts in stock for Fall. Come on down and pick yourself up one of our favorite items for the season.

Indigo woven shirts from Gant Rugger ($125) and Naked & Famous ($168).

Matthew and Christian show us just how good this deep, rich hue looks.

If these two styles aren't doing it for you, more new shirts from Naked & Famous and a couple of other brands have just gone out on the floor today. Come by to check 'em out.

Protect your eyes with Ray Ban's edgy nod to late 80's colorful mirrored lenses. Featuring a matte gold frame, colored mirror lenses (available in blue or green), and your choice of 55mm or 58mm. As always, Ray Ban sunglasses offer 100% UV protection and the mirrored lenses do a great job at reducing glare.

Matthew, who's been at Service for a year and a half, moved to Austin from FLA when we was only one year old! When he's not working, Matthew plays soccer (It's been said he has a great soccer ass), and designs men's bags. He's been named the store's songbird; his specialties being Kate Bush and Mariah Carey. 

Where else do you shop besides Service? What? I don't have anything left over after all my purchases at Service!

Are you feeling Christmas-y? No, the weather has been too hot. The cold the last few days has helped though.

What are your favorite holiday movies? Home Alone, the Rudolph one, and Misery.

Where's your favorite place in Austin to hang out? Most days you can find me playing cribbage at Centennial Park with my friend Vance Bondurant III. (Matthew is also the store's resident comedian!).

Matthew is wearing:

Penguin, window plaid blazer

Gitman Vintage, long sleeve over-dye dobby

Hartford, green corduroy pants

Florsheim, wingtip boot

Nixon, mellor cream watch

What the scarecrow mannequin is wearing:

Plectrum tweed blazer with elbow patches, $295

Benson long sleeve print shirt, $138

Alexander Olch velvet bowtie, $105

RVCA wool blend pants, $78

Grenson Oscar chukka, brown suede, $275

Fingerless gloves, $18

Cast Iron Crows, $38 each

The bold stripes on old awnings, beach umbrellas, or vintage lawn furniture are one of the Summer patterns that visually define the season. The bolder and brighter, the better!  Service is currently stocking a great collection of Summer nautical stripes in tees, tanks, and swim trunks.  

Whether you are spending your SXSW days at The Fader Fort or taking a break from the day activities with a dip in our local Barton Springs Pool, we've got you covered. Check out Service's picks below: 

1. Cheap Sunglasses $19

2. Cheap Monday tank $ 35

3. RVCA Hats $35

4. Penguin shorts $65

5. VANS $55

Henley's by Benson and Nuco Available at Service Menswear.

L-R Alexander Olch / Grey Necktie Alexander Olch / Fine Stripe Necktie / Beige Gitman Bros. / Linen Necktie / Wheat Gitman Bros. / Thin Double Stripe Necktie / Tan-White Alexander Olch / Medium Stripe Necktie / Tan-Whte